. . .For the love of PR. . .

  • Pas·sion: a lively or eager interest in or admiration for a proposal, cause, activity or love – to a feeling of unusual excitement, enthusiasm or compelling action; a positive love towards a subject
  • Pow·er: ability to do, act or produce an effect; capability of doing or accomplishing something
  • P·R: “PR people represent a brand. That brand can be a company, a product, a person, etc. Let’s call it X. The PR person’s first job is to launch, promote, protect, maintain, reinvent or revitalize the brand image of X. This of course depends on what the company’s goals are for X at any given time. The brand image is a cross between what the company thinks it is and what the public thinks it is. Minding that gap (and there usually is one) is a huge part of the job. #Reputation” –DKNY PR Girl